Successful offers for freelancers: tips and tricks for more orders

Cover images for blog post on the topic of offers for freelancers

As a freelancer, it is crucial to write convincing proposals in order to win new contracts and secure your own business success. A professionally written proposal is often the first impression potential clients get of you and your work. It is therefore important that it is not only clear and precise, but also appealing and convincing. In this blog post, we give you valuable tips and tricks on how to create successful offers.

The importance of a well-formulated offer

A well-formulated offer is not just a document that informs the potential customer about your services and their costs. It is an important part of your marketing strategy and a tool that helps you stand out from the competition. A professional proposal shows that you are serious and reliable and that you understand your customers’ needs. It should therefore always be prepared with care and consideration.

Why an offer is important

An offer gives you the opportunity to clearly define your services and manage the customer’s expectations. It sets the framework for the collaboration and prevents misunderstandings. A detailed proposal also helps you to demonstrate your professionalism and build trust. This is particularly important in an industry where trust and reliability play a major role.

What makes a good offer

A good offer is characterised by clarity, structure and relevance. It should contain all the important information the customer needs to make an informed decision. This includes a description of the services, the costs, the time frame and the payment terms. In addition, the offer should be attractively designed and convey a professional impression.

Preparation: research and understanding

Bevor Sie mit dem Schreiben des Angebots beginnen, ist es wichtig, sich gründlich vorzubereiten. Eine gute Vorbereitung umfasst die Recherche über den potenziellen Kunden, das Verstehen seiner Bedürfnisse und das genaue Definieren Ihrer eigenen Leistungen.

Research about the customer

Thorough research into the potential customer is the first step towards a successful offer. Find out who the customer is, what industry they work in and what their specific needs are. The more you know about the customer, the better you can tailor your offer to their requirements. Use all available sources for this, such as the company’s website, social media and any existing references.

Understanding customer needs

In order to create a customised offer, you need to understand the customer’s needs precisely. If necessary, have a conversation with the customer to clarify their expectations and requirements. Ask specific questions and listen actively to get a complete picture of the customer’s requirements. This will help you to create an offer that is precisely tailored to the customer’s needs.

Definition of own services

Before you write an offer, you should clearly define your own services. What exactly do you offer? What specific skills and experience do you bring to the table? A clear definition of your services will help you to formulate the offer precisely and convincingly. Make sure you cover all relevant aspects of your work and give the customer a comprehensive overview of your services.

How are offers for freelancers written?

When writing the offer, it is important to proceed in a clear, precise and structured manner. A well-written quotation should be easy to understand and contain all the relevant information. After all, nothing would be worse than a misunderstanding between you and your customer. Here are some tips on how to formulate your offer effectively.

Structure and organisation

A clear structure is crucial for a successful offer. Start with a short introduction in which you introduce yourself and your company. You should then summarise the customer’s needs and explain how you can fulfil them.

The main part of the offer should contain a detailed description of the services, the costs and the time frame. Finally, you should mention the terms of payment and any additional services.

Clarity and precision

A good offer should be formulated clearly and precisely. Avoid jargon and complex sentences that could confuse the customer. Make sure that all information is easy to understand and no questions are left unanswered. Clear and precise language helps to avoid misunderstandings and make a professional impression.

Relevance and individuality

Every offer should be customised to the customer. Address the customer’s specific needs and show that you understand their requirements precisely. Avoid generic formulations and standardised texts that are not tailored to the customer.

A customised offer shows that you have dealt with the customer and their needs and increases the likelihood of receiving the order.

What happens after the offer is sent?

Sending the offer is not the end of the process. It is important to monitor its progress and follow up if necessary. Here are some steps you should consider after sending the offer.


After sending the offer, you should contact the customer to ensure that they have received the offer and if they have any questions. A short email or phone call can help to clarify any uncertainties and encourage the customer to accept the offer.

Be open to queries and adjustments and signal your willingness to provide the customer with the best possible support.

Negotiations and adjustments

In some cases, the customer may wish to adjust or negotiate the offer. Be flexible and willing to accommodate the customer’s wishes without neglecting your own interests. Open and constructive communication can help to find a mutually satisfactory solution.

Conclusion and contract

If the customer accepts the offer, you should record the order in a formal contract. A written contract protects both parties and ensures that all agreements are clearly defined. The contract should include all important aspects of the offer, including the services, costs, time frame and payment terms.

Create offers for freelancers in easybill

Writing a convincing and professional proposal is an art that every freelancer should master. With thorough preparation, a clear structure and a personalised approach, you can increase your chances of winning new contracts. Remember that a proposal is not just a document, but an important part of your marketing strategy.

Take the opportunity to show your professionalism and commitment and convince your potential customers of your services. With the right tips and tricks, you will be able to write successful proposals and secure your business success as a freelancer.

Take advantage of the extensive support that easybill already provides you with as document management software: define standard templates that you can build on and still include individual elements for each recipient. Create your items and services as fixed components in easybill to speed up the creation of quotations on the one hand and to be able to analyse these invoice items on the other.

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