*Guest article: AMAZOID, Fabian Rösch, CEO
Amazon is one of the largest e-commerce platforms in the world. To sell successfully on Amazon, a well thought-out product presentation is crucial. One of the most powerful tools in your arsenal for compelling product presentation is high-quality product images. In this blog post, we’ll take a closer look at the importance of Amazon product images for success on Amazon. We’ll discuss best practices for optimal product images on Amazon that can help you drive more sales.
Table of contents
- Why are Amazon product images so important?
- Best practices for optimal product images on Amazon
- Amazon product images conclusion
Why are Amazon product images so important?
As visual beings, we are strongly influenced by images. The psychology of visual marketing shows that images have a profound effect on our brains and can influence our emotions, perceptions and decisions. Product images are crucial in the online shopping experience. They help customers get an accurate picture of a product and make a purchase decision.
A picture is worth a thousand words. Product images can make customers identify with, imagine owning, and trust your product. They also help build trust and credibility for your brand. They show their customers that you are professional and care about the quality of your products.
Best practices for optimal product images on Amazon
To realize the full potential of product images on Amazon, it’s important to meet Amazon’s product image guidelines and follow best practices. Make sure your product images are engaging and compelling.
Meet Amazon guidelines for product images
Amazon has clear guidelines for product images that must be followed. These guidelines are in place to ensure that images do not mislead customers and enhance the sales experience. Some of the most important guidelines are:
- Use of high quality images with high resolution that clearly show the product
- Using images with a pure white background (for main images)
- Avoiding watermarks, text, logos, or other overlay elements on main images
- Avoiding images that show accessories, prohibited content, or confusing information
- Avoiding images that infringe copyrights or trademarks of third parties
It is important to follow these guidelines carefully, as violations of them can lead to problems (e.g., product suspensions or account suspensions).
Professional product photography vs. DIY photography
The quality of your product images is crucial to convince customers. While it is possible to create product images with a smartphone or a simple camera, it is advisable to invest in professional product photography to get high-quality images.
Professional product photographers have the experience and expertise to showcase products in a way that highlights their best features and appeals to customers.
There are different types of product images that you can use on Amazon. These include main images, additional images, and lifestyle images. Main images are the first images customers see when they click on your product page. These images should clearly show the product.
Additional images can include more views of the product, detail shots or size comparisons. Lifestyle images show the product in use or in a realistic environment to give customers an idea of how it might look in their everyday lives.
The AMAZOID Agency (www.amazoid.de) is specialized in this very professional product photography for Amazon FBA.
Highlight product features
An important aspect of successful product images on Amazon is the emphasis on product features. Customers want to know what a product looks like, how it works, and what benefits it offers. Make sure your product images communicate this information clearly and in a visually appealing way. Use close-ups to emphasize important features. Use text or graphics to highlight special features.
Consistency and uniqueness
It’s important to use consistent and unique product images on Amazon to ensure a professional presentation of your products. Use a consistent style, background, and lighting to ensure a consistent look. Avoid using images of different quality or style as this can cause confusion among customers.
Optimization for mobile devices
With more and more customers using Amazon on mobile devices like smartphones and tablets, it’s important that your product images look good on small screens. Make sure your product images are legible and appealing on different screen sizes. Avoid placing text or important information in the corners or around the edges of the image, as this may not be easily visible on small screens.
Use of infographics
Infographics are an effective way to present complex information or product features in a visually appealing way. You can combine text, graphics, and images to communicate the benefits and features of your product in an easy-to-understand way. Infographics can be used in additional images or lifestyle imagery to give customers a clear idea of what your product offers.
Run A/B tests
It is advisable to test different variants of your product images to see which ones perform best. Conduct A/B tests using different versions of your product images and analyze the performance to see which variant generates the most clicks, conversions, and sales. Based on the results, you can optimize your product images to get better results.
Amazon product images conclusion
Amazon product images are a crucial factor for the success of sales on Amazon. They allow you to present your product in a visually appealing way, attract customers, and build trust. By using high-quality product images that emphasize product features, are consistent and clear, are optimized for mobile devices, and include infographics, you can increase conversion rates and boost sales.
It’s important to invest carefully in the quality of your product images and make sure they meet Amazon’s guidelines.
The most important points are briefly summarized for you once again:
- Use high quality images: Use high-resolution images that clearly show the product. Make sure the lighting is good, sharpen the images and make sure they are not blurry or pixelated.
- Emphasize product features: In your product images, show the key features and benefits of the product. Use close-ups, text, or graphics to highlight these features and show customers why your product is unique or better than others.
- Be consistent and clear: Use a consistent style, background and lighting in your product images to ensure a professional look. Avoid using images of different quality or styles to avoid customer confusion.
- Optimize for mobile devices: Make sure your product images look good on small screens and are easy to read. Avoid placing important information on the edge or in the corners of the image, as it may not be easily visible on mobile devices.
- Use infographics: Infographics are an effective way to present complex information or product features in a visually appealing way. You can combine text, graphics, and images to communicate the benefits and features of your product in an easy-to-understand way.
- Run A/B tests: Test different variants of your product images to see which works best. Run A/B tests and analyze the performance to see which variant gives the best results. Based on the results, you can optimize your product images to improve the conversion rate.
Overall, high-quality product images on Amazon are a crucial success factor for sellers. They help you attract customers, build trust, and increase conversion rates. By using high-resolution images that emphasize product features, are consistent and clear, are optimized for mobile devices, include infographics, and are optimized through A/B testing, you can optimize your product images on Amazon and increase your success.
Fabian Rösch, CEO AMAZOIDwww.amazoid.de